25 Meeting the challenge of change

Currency fluctuations, government policy and competitive pressure all ensure that the way we operate in five years' time will be different from the way we operate today. Reacting to new technology, new products and new legislation guarantees that every year will present a steep learning curve. Reflect on the last five years and expect twice as much change in the next five.

In this environment, the precise steps to deliver the chosen business strategy will evolve as opportunities present themselves. The ability to look forward and direct continuous improvement activities towards those opportunities is therefore vitally important.

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